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Cape Yachts
Project type
Events and Social Media
Date
August 2024 - Present
Location
South Dartmouth, MA
At Cape Yachts, I led marketing and event initiatives that strengthened brand visibility and customer engagement across multiple locations. I managed a year-round calendar of in-house and regional events — including major boat show activations — overseeing everything from vendor coordination and logistics to creative execution and post-event analysis.
In addition to event management, I directed digital strategy for three brands, developing multi-channel campaigns aligned with seasonal goals and product launches. Through consistent content planning and analytics-driven optimization, I achieved a 10% social media growth rate and delivered an ROI exceeding 100% on over half of all hosted events.
Collaborating closely with leadership and finance, I ensured marketing investments were strategic, measurable, and impactful — helping Cape Yachts earn recognition for its excellence in both events and brand presentation.
